Skip To Content

Retail Marketing

Helping convenience store owners Stay Ahead® of the competition.

We represent the biggest petroleum brands.

U.S. Oil has outstanding relationships with major oil that allow us to recommend a brand and program that’s right for you. Ask your business development manager for their advice and a proposal today!

Hear what dealers say about the C-store solutions we provide.

When you’re the store owner, you’re also the operations manager, finance manager, cashier, and merchandiser. Participating in the day-to-day running of your store is part of the job. Hear from several of our c-store/gas-station dealers and their experience with U.S. Oil as a trusted partner…helping improve their overall business while becoming partners and friends in the process.

Retail Program Offerings

U.S. Oil prides itself on helping customers like you Stay Ahead® of the competition. Whether it’s through exceptional customer service, educational offerings, or brand communications, U.S. Oil aims to keep its customers in the know, involved, and successful. U.S. Oil offers the following programs to keep customers on the cutting edge of the petroleum industry. Learn more about each of these programs below.

Customer Account Reps

After you partner with U.S. Oil, a customer account representative will meet with you and become your primary day-to-day contact. Our customer account representatives are experts on issues pertaining to store operations, major oil brand offerings, Mystery Shop scores, and our P3 program. With frequent in-store visits and regular communication, your customer account representative works with our business development manager to be your business partner, committed to helping your business grow and succeed.


Preferred Provider Program (P3)

At U.S. Oil, we understand the necessity of buying power for independent convenience store operators to compete with large chains. That’s why we worked with regional vendors to develop our Preferred Provider Program. This program helps owners save thousands on items used every day.

Maintenance Truck

What do people think when they drive up to your site?

U.S. Oil’s new maintenance program ($150/month and currently available in WI only) includes a range of services specifically selected to not only make your c-store attractive, but also help improve the return-on-investment that you’ve made in your store design and branding.

Grand Opening Support

We’ll get you noticed! Our partnership with AirAd Promotions will not only bring awareness to your store reopening or grand opening, but also drive traffic to your pumps, and inside the store. The AirAd turnkey program includes all permitting, signage installation and removal, and nationwide coverage with very reasonable pricing.

Terminal Map

With 33 (and counting) owned terminals and relationships with nearly 200 more, our nationwide footprint ensures that we have the product you want, where and when you need it. Take a look at our national terminal and supply map to find a location near you.

The Pipeline C-Store Conversations

Giving our customers a competitive edge is what we do.

U.S. Petroleum Equipment

When it comes to equipping your gas station with pumps, dispensers, and other related equipment, look no further than U.S. Petroleum Equipment.

U.S. Petroleum Equipment sells and services a wide array of products for the c-store industry. With locations throughout Wisconsin, Northern Illinois, Upper Michigan, and Texas, our experts are available to meet your installation and service needs.

  • 24 hour customer service

  • Certified installer and service provider for: fuel dispensing and POS systems, canopies, lighting, and more.

Independent Solutions

If you’re not looking to partner with one of our major oil brands, U.S. Oil does offer an independent brand license.

Express Station Canopy

As a member of our independent brand program, you will receive assistance in store imaging, outstanding customer service and operations support, access to our Preferred Provider Program (P3) vendors, and our world class reliable fuel supply.

Contact a business development manager.

Ready to Stay Ahead® of the competition?

425 Better Way Appleton, WI 54915


  • * Required field